go with the floh.
My first video in the digital campaign for Floh simply and boldly introduced the tampon. For showing red period blood, hidden in Indian ads for feminine hygiene products, it received +1 million views and was featured by MadOverMarketing.
How do we talk about tampons in a country that whispers about menstruation?
straight from
the source.
I spoke to over 70 women between the ages of 15-60 about their first period, how they learned about tampons in a culture that silences conversations about feminine hygiene, and the advice they have for menstruating women deciding between pads and tampons.
At your cervix.
In order to bust myths about tampons, we interviewed 3 millennials about them. The candid conversation resulted in gut-busting laughs and the revelation that even the educated urban elite know too little about a natural phenomenon that half the world deals with on a monthly basis.